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Ryan Mayer
Brand Strategist + Brand Designer + Digital Artist

EST. MCMLXXV
Never fakin’ the funk

WHIMSICAL CAKE STUDIO
A brand identity that helped a small bakery increase its revenue
project | whimsical cake studio

Whimsical Cake Studio is a unique artisan bakery that offers custom cake creations, cookies and pastries, wedding cakes and many confections to predominantly women in the 25-45 age range. We introduced a new rebranded identity that ultimately helped them generate more business and revenue by highlighting their unique selling points and positioning the bakery as a one-of-a-kind brand.

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CLIENT:
WHIMSICAL CAKE STUDIO
LOCATION:
EDMONTON, ALBERTA, CANADA
INDUSTRY:
FOOD & BEVERAGE
SERVICES:
Brand Discovery • Customer Research • Brand Audit • Brand Positioning • Brand Archetype • Visual Identity • Marketing Collateral • Messaging • TYPOGRAPHY • Apparel • Writer
ROLE:
BRAND DESIGNER • Creative & Brand STRATEGIST • TYPOGRAPHER
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03 | Context / Project Details
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Before
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After
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03 | Audience Persona

Audience Persona

 

Name, Age
Gender
Education
Profession
Income
Status
Location
Archetype

Extrovert/Introvert
Sensing/Intuition
Thinking/Feeling
Judging/Perceiving

Customer Quote
Bio (How the y describe themselves)
Brands/Influencers

Core Needs
Frustrations/Challenges
Motivations

Social Media Platforms

Audience Persona

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No 04
OUTCOME/RESULTS

Outcome/Results

 

The new Whimsical Cake Studio brand identity combines playfulness and fun with creativity and whimsy. The studio was rejuvenated through a new design language, friendly and approachable content, and the newly updated brand identity.  

Since the brand identity redesign and launch, traffic increased to their website and heavy use of social media even through the COVID quarantine. Their goal of delighting their customers with personalized service is now more straightforward than ever. Customers now realize Whimsical Cake Studio was improved immensely, and they can't get enough! They have generated an increase in their average order value. 

As a result, their return on investment revealed itself quickly with repeat online orders, many new first-time visitors, and catching the eye of passers-by, to highlight a few. 

The renewed branding opened a new chapter as they moved into a larger space and have become a staple in the neighbourhood and throughout the city. They have since grown their incredible and very talented team. They still love the reaction from the customers when receiving their epic creations.

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No 05
TESTIMONIALS/ACCOLADES/PRESS

 

Testimonial/ Accolades/Press

 

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- Jack Rabbit | Rabbit Co.
No 06
LEARNINGS

What did I learn from this project?

 

It never hurts to include a final section in which you reflect on what went well, what you would’ve done differently, and any feedback you received throughout the project.

An exceptional case study answers “why”

 - Insights from a surprising user interview that changed the direction of a project
 - Qualitative observations from usability testing
 - Data and analysis of flows, funnels, and success rates
 - Business goals and strategies that affected your priorities

It never hurts to include a final section in which you reflect on what went well, what you would’ve done differently, and any feedback you received throughout the project.

An exceptional case study answers “why”

 - Insights from a surprising user interview that changed the direction of a project
 - Qualitative observations from usability testing
 - Data and analysis of flows, funnels, and success rates
 - Business goals and strategies that affected your priorities

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